Helping women in yachting create purpose + freedom on land.
If yachting no longer fits the woman you’re becoming, you’re in the right place. Let’s turn your inner pull into clarity, direction, & a business that supports the life you actually want.
You feel the pull for more, but don’t know what comes next
You’re craving freedom, purpose, & a life that feels like yours
You have ideas… but no structure or direction to turn them into something real
You’re ready to stop circling the same thoughts & start building your next chapter
You don’t want a cookie cutter business, you want something aligned with YOU
You’re in the right place if…
Not sure where to start?
Take my quick quiz & I’ll guide you to the best next step based on where you’re currently at, whether that’s clarity, business building, or mentorship support.
Brand by Design
A hybrid programme blending deep self discovery with aligned business strategy.
Brand by Design is the programme for women who are ready to build a business & brand from the inside out - with clarity, intention, & alignment at the core.
This is the exact process I’ve guided 100+ women in yachting through 1:1… now available in a flexible hybrid format you can move through in your own time, with support every step of the way.
Inside Brand by Design, you’ll:
reconnect with who you are outside of yachting
uncover your purpose, strengths, values, & direction
clarify your niche, dream audience, & aligned offers
build your brand foundations (identity, voice, messaging & visuals)
learn how to market with intention - without burnout
bring your business to life with confidence & structure
Need clarity before you build?
If you’re ready to start a business but you don’t fully know what you’re building yet, you can upgrade to my BBD x Soul Shine Combo.
✨ Includes an extra private 1:1 call with me in Month 1 to uncover your direction, aligned business idea, & next steps, + everything inside Brand by Design.
Available a few times per year only.
DM me “CLARITY” to request access.
€2000 (save €1000)
Private 1:1 Mentorship
For the woman who wants full support, direction, & accountability
If you’re ready to build your business with deep personalised support, my private mentorship is a high touch container where I guide you through every stage - identity, brand, offers, strategy, visibility, & execution.
This is for women who are serious about building something sustainable, aligned, & profitable - with me in your corner the whole way.
GLOW by Sisterhood
GLOW is my community for women transitioning out of yachting or have left the industry already who want support, connection, & aligned growth as they step into their next chapter.
🩷 This Isn't Just a Membership
I’ve supported 100+ women in yachting through identity shifts, business creation, & aligned reinvention, & these words are the reason I do what I do.
Real words from women I’ve supported…
“Investing in Michelle was the single best investment I’ve made in my business. I came for social media help, but I got so much more - strategy, planning, values work, confidence, and a clear path forward. She makes you answer the questions you don’t even know you should be asking, and her support goes above and beyond.”
— Hannah, Viveco yachts“Working with Michelle 1:1 was incredible. She helped me build a brand around what truly lights me up and has a real gift for bringing all the loose ends together. Her support and energy is infectious, and I left feeling proud, clear, and genuinely excited for my business.”
— Shannon, fabulous fusion“Michelle treated my brand like it was her own. The 1:1 programme was transformational, not just for my business, but for me. I left with aligned clarity, a full business + marketing plan, and the confidence to overcome fear and self doubt. She was my biggest cheerleader the whole way.”
— Charlotte, inspired crew
Hey, I’m Michelle 🤍
Hello !!I’m an ex stew turned aligned life & business mentor, & I’ve spent the last 6+ years helping women in yachting reconnect with who they are & create a life on land that feels purposeful, meaningful, & free.
Because leaving yachting isn’t just a career change, it’s an identity shift. & most women don’t need more motivation… they need clarity, structure, & support to build what they’ve been dreaming of.
Today, I live in Spain with my partner, our daughter Indie Mae, & our rescue pups, restoring a tiny farmhouse on 75 acres of mountainside, building a life that feels aligned & intentional… by design.
& now I help other women do the same:
turn their inner pull into direction, & their direction into a business + life that feels like THEM.